For some time now, it has been discovered that search engine giants like Google do a lot to see that they stay on top of their game. One of such things they do is to continuously modify their search engine ranking algorithm from time to time. With this type of thing, it is actually difficult to rank high continuously for a long time as the strategy that got you up there might not be what is being used again the next day. So, it is important for you to find a way to continuously monitor your search engine ranking performance so as to know whether your strategy is still relevant to ranking high or not.
One way in which you can do this is to use the Rank tracker. It is a tool that has been developed to help you keep track of your ranking performance from time to time. You can actually use it to find out about your keyword performance, content marketing performance, search engine optimization performance, and so on. With this tool, you can easily detect if there is a change in the algorithm that is been used by Google and other search engine giants to rank websites. If you are able to detect such change, you will be able to make changes to your method or strategy and modify it until it is producing the much-needed result you require.
Many individuals and companies have been able to stay on top of Google search engine ranking for a long time. They make the necessary modification if they detect a drop in their ranking and in no time, they are already back on top. They are able to compare their own personal keyword ranking result with that of google analytics and this ensures they are able to understand what exactly Google algorithm is using to rank keywords. This is just one instance of how they understand the algorithm that is being used for ranking keywords and websites.